A little somethin’ for my peeps.
The Detroit news is reporting that Lincoln is advertising some of its products on Amazon.com. They are displayed as a normal order-able Amazon item, except that instead of a “buy it” link there is a “Reserve” link, which takes you to Lincoln.com.
See The Lincoln MKX on Amazon
I think this is a silly tactic, and one that has a real danger of back-firing. In general, Amazon allows customers to post negative reviews of products if they are reasonably written. Like any other item, it appears that users can comment on the Lincoln vehicles and give them star ratings. You can’t really order a Lincoln from Amazon, and you don’t save any money, which is Amazon’s big draw. You also can’t cross-shop other cars.
People are not going to go and email each other, “hey, did you see that new Lincoln on Amazon? $ 25 shipping!”.
Today while driving home from work, I had the luck to drive near the two major competitors in the large luxury SUV class–a 2007 Lincoln Navigator (sporting an M-plate) and a privately owned 2007 Cadillac Escalade, just a few miles apart. Here are a few quick thoughts.
The Navigator (red) looked good from the rear, and had relatively clean lines from the side view. This was also my impression of the (pearl white) Escalade. Both trucks had a bit of decoration in back, the Navigator with chrome edging on its tail lamps, and the Escalade with the prominent chrome bar and Cadillac badge. I give the rear view to Navigator, for being more understated.
Where things fell apart for me was in front. The Navigator has a very busy front end, which reminds me somehow of an angry cheese grater or maybe a 1950′s era robot. Too much flash, too many lines. There is also a prominent bulge in the hood, which has a flashy chromed leading edge, forming a metallic unibrow for the robot. The front view of the Navigator gave me a nervous, busy vibe.
The Escalade was more subdued, in person, and not as busy looking. It also had a big chrome grille up front, and a chrome unibrow. The Cadillac badge up front was large, but it was proportionate to the large vertical headlamps.
If I was in the market for a large luxury guzzler SUV, based on the exterior design I think I would choose the Escalade over the Navigator. Surprisingly, in person, the Cadillac looks more elegant to me than the Navigator.
When it comes to the interior design, however, I would pick the Navigator as having the more interesting design. The Cadillac interior (which I know only from press photos on the web) is an anonymous, but tasteful space which could be from any high end Japanese or European luxury vehicle. The Navigator interior, however, has a definite character, and is unmistakably Lincoln. It is a matter of taste, of course, but I would take the Lincoln furniture.
If I actually had the kind of money to spend on a vehicle that either of these beasts costs, I would pick neither. Instead, I would get myself a nice turbo wagon (think Volvo V50 or Saab SportCombi) for commuting, and for nice days, a Mazda MX-5 or Pontiac Solstice. I’d probably have gas money left over.
Last weekend, the Wall Street Journal ran a supplement with some generally well written articles about the future of energy, including such things as LED light bulbs (not quite ready yet) and underground coal gassification. It is very interesting reading, and if you haven’t seen it, take half an hour and read it through.
I was offered a chance to give away a free mail-in rebate good for a 5 qt. jug of G-Oil motor oil, so here it is.
I don’t think this guy died, but I do think we need an automotive version of the famous Darwin Awards–people who do the stupidest things, and wind up wrecking their cars.
New Jeep Isnt Trail Rated – Watch more free videos
Continuing with its previous nonsensical policy, California's ARB (Air Resource Board) has published new regulations which require automakers to sell a certain percentage of vehicles which are BEV, PHEV, hydrogen, or otherwise not just gasoline powered.
Part of the new proposed CAFE rules is that they will be applied on a scale that varies with a vehicle’s “footprint”, which is defined as its wheelbase x track. Vehicles with larger footprints will be allowed to have lower fuel economy than vehicles with smaller footprints; this is a way to (sort of) account for vehicle size. The NHTSA decided to use a sort of s-shaped curve called a constrained logistic curve, to map the footprint to the fuel economy target.
For cars, here is the proposed set of curves for 2011-2015 (copied from here, the NHTSA Notice For Proposed Rulemaking, p. 278). To get some idea of what this curve does to actual vehicles, I calculated the footprint of four vehicles and put them on the chart.
I think a possible side effect of this regulatory pressure could be that carmakers will increase the wheelbase and track of their vehicles, particularly vehicles with poor inherent fuel economy such as sports cars.
For example, if the BMW added added about 1.5″ to its track and 2″ to the wheelbase of the 328, it would go from a footprint of 44.8 ft^2 to 47 ft^2, and therefore from a 2015 CAFE requirement of about 37MPG to about 33MPG, or about a 10% reduction.
